How to Build Muscle and Get Ripped on a Plant-Based Diet without "Protein" or endless workouts

FREE EBOOK: Getting Ripped On A Plant-Based Diet


Nick Ritchie

Nick's purpose in life is inspiring others to empower themselves and live an authentic life full of freedom, fun and adventure. He just happens to specialise in helping you build muscle and get ripped on a plant based diet.

Nick is uniquely qualified to help you achieve results after transforming from a meat eating Personal Trainer who felt tired and bloated all day into a strong and energized coach where he's appeared in magazine, newspaper and radio for his extensive experience of over 10 years in the fitness industry.

Nick has achieved high levels of success in many areas of life from creating and selling his own plant-based gym, mentoring the next generation of personal trainers, and placing in a physique competition one year from joining his first gym, but no matter what level of success he attained, he wasn't happy and fulfilled in his life until he broke free of the conditioning and beliefs that held him back from living a fully authentic life that was aligned with his highest values. This is why Nick also provides life coaching and holds qualifications in both NLP and Hypnosis alongside his Personal Training certifications. He believes living an authentic life is the key to long-term happiness and coaches clients on how to gain more freedom and less stress in their lives while getting healthier and fitter.

Nick's vision is a world where people have realised they don't need to eat animal products to be strong and healthy, and instead, they choose to be "plant em-powered" where they are "stronger on spuds". If this resonates with you, join us and become one of the "plant em-powered"!

Sean O'Connell

Nick has helped me a lot with achieving my goals. It’s been great! I’ve seen massive improvements and he has given me programs which I can work with easily. He lets me know why I’m doing things as well and this is an important part for me. Great trainer thanks a lot, Nick!


Flexi Nutrition

Flexi Nutrition was created to help you boost energy, improve digestion and enhance fat loss while eating out without having to meal prep

The Afterburn Method

The Afterburn Method will get you functionally strong and turn your body into a fat burning machine for up to 72 hours post-workout

Mindset Mastery

Mindset Mastery uses the latest in cutting edge technology to rewire your brain for success so you can transform from the inside out

Over the past 10+ years Nick has tried and tested various training and nutrition methodologies and spent countless hours investing in his own personal development learning the most effective strategies to help his clients break-free of negative habits and beliefs so they can achieve the level of success they've always wanted.


Meal Plans

Meal plans designed to take out the guess work so you know what to eat and when every day of the week. All real foods, no fake foods or shakes.

Training Programs

Training programs with exercises, reps and sets taken care of with a/b images so you can choose to train at home, gym or on the road.

30 Day Audio Program

Rewire your brain for success with the latest in cutting edge NLP and Hypnosis so you can transform over 30 days from the inside out.

The Recipes

Recipes from our kitchen whizz partners that are simple and easy to make so you can enjoy tasty meals without hunting down items.

Training Technique Videos

Technique videos to improve your form and expand your knowledge so you know how to perform exercises safely.

The PBM Program

The program for those who've transformed their physical body who want to align the changes on the outside with the inside.

Grocery Shopping Lists

Grocery shopping lists so you can save money and time only buying the foods you need making that next trip to the store quick and easy.

Recovery Guide

Recovery guide following the ying yang approach to energy balance and restoration so you can prevent burn out and speed recovery.

Private Support Group

Private support group to ask questions, share your journey and connect with others like-minded striving to improve their lives.


Just $7/month. Cancel anytime

When you decide to take action and get started you will gain instant access to our membership site with training programs, meal plans and most importantly, your Mindset Mastery audio program and Facebook support group.

FREE EBOOK: Getting Ripped On A Plant-Based Diet


Wade Todd

Nick is the best trainer I have ever worked with! Before I started with Nick I was overweight, always tired, I had no energy and I wasn’t very happy with how I looked. While working with Nick, my results have been very impressive! I didn’t think I would be 12 kilos lighter in only 12 weeks and I have so much more energy and a lot more strength which I didn’t even know I had! I also have a lot more confidence in how I look now. My results were to drop weight and to gain muscle, and to be a lot fitter to be able to wear clothes better. Nick has motivated, helped and guided me along the way, and I can’t thank him enough for what he has done. I’m very impressed with the results that I have so far!

Nick has been training me for a while now. The results have been great. What has been important for me has been his ability to assess my “issues” and implement a program which has allowed me to get into it and move positively forward and not have setbacks by over doing it initially. He is knowledgeable, not in your face about changing your lifestyle, allowed me to come to that naturally and the satisfaction has tops. I can see options that I would not have considered possible earlier this year.

Ed Langston
Lee Dhep

Nick Ritchie is an expert not only in the field of fitness coaching but in life and all aspects of being happy. It is not good getting into shape if you're not in shape on the inside too. I am happier now with my body and life than when I was 20! The results I have created in such a short time of working with Nick are outstanding! I have lost weight and it keeps coming off!

Mathew Mania

Nick is a fantastic trainer, life coach and motivator. He has extensive knowledge of diets and exercise plans and I have seen him take clients struggling with their goals and quickly get them back on track in a fun and educational way. Nick helps me a lot with advice and training and I always learn something new from him.

Nick is a motivator, encourager and an all round top bloke! Contact Nick today and get results!

Sam Whitwell
Gracce Stewart

Before I met Nick I had no confidence in what I wore or myself. After having a baby I had tried every possible weight loss program to lose the baby fat and nothing seemed to be working. Nick taught me how go about losing weight. He pushed me giving me great results, the kind of results I had been looking for. I’m now 55 kg instead of 75 and loving being fit. I now feel confident and so happy in the person I’ve become. He’s taught me so much and given me a better attitude to healthy eating and exercise and now I weigh less than I did before I even had my daughter! Thanks to Nick’s help I feel great about myself and now have a much better outlook on life. So thanks so much Nick for all you help – it’s meant a lot and I thoroughly enjoyed working with you to create a whole new me!


Nick Ritchie

Over the years this plant based fitness model has gained over 20kg of muscle and lost kilos of body-fat

Sean O'Connell

Sean added kilos of rock hard muscle to his frame and created a new ripped athletic physique

Wade Todd

Wade dropped over 12 kilos of fat and completely transformed his health and energy levels

Gracce Stewart

Gracce dropped over 20kg of baby weight and got in better shape than before she had her pregnancy

Odette Rose

Odette built muscle and dropped fat at the same time to completely transform her physique

Jude Hill

Jude believes age is just a number and showed us how to lose pounds of fat and reverse the clock

FREE EBOOK: Getting Ripped On A Plant-Based Diet